Packing is the facade of products and brands. A successful packaging design can not help products to better quickly open the market, but also can be particularly good brand awareness, and promote the brand other products sales. Since packaging design is so important, what are the special requirements for the package design in 2017?!
First, the structural design is very important
Product packaging is not only beautiful, to meet the visual needs of people, the shape of the product if it can reflect the performance of the product, it is necessary to adjust the product structure design.
Second, online packaging redesign
Nowadays, many people prefer shopping on the Internet, and the product packaging should be designed differently according to the marketing platform, and the product transportation and product delivery should be taken into consideration.
Third, the use of packaging more intelligent way now has entered the era of intelligent, anything can join the intelligence elements, such as China many food packaging has been coupled with two-dimensional code scan code, you can identify the authenticity of the product, enter the public number, understand more product and brand information.
Fourth, the design of the playability of packaging
Now many brands in the brand packaging design efforts, common coffee cup can be above DIY, this practice can give consumers a good product experience.
Fifth, packaging design related to new and old products
Brands often do retro style products to perpetuate the style of old products and also to sell old products at the same time. If packaging design can be linked to different products, that is, at the same time marketing two products.